Social Media Content: Sports Stars Be Warned

June 17, 2019

By Daniel Geey and Chris Paget, Partners in the Sheridans Sports Team Introduction Some readers will have never of heard of KSI, Zoella or DanTDM but each has huge online followings and have forged lucrative careers and brand associations especially across YouTube and Instagram as social media ‘influencers’. Many of the benefits of social media […]

But who actually pays football agents?

April 30, 2019

Now, it may sound simple enough to suggest that an agent gets acommission of 5% – or, if they are lucky, 10%. The difficult part to explain is usually who pays the agent. You’d think it would be the player, right?Wrong. The majority of Premier League and top-end Football League transfersinvolve the buying club paying […]

Brexit and Football (Again..)

April 29, 2019

Brexit Podcast Transcript between Daniel Geey and Owen Jones Recorded on 11 April 2019 DG: This is a chat between Daniel Geey of Sheridans Sports Team and Owen Jones, Head of the Immigration Team. What we wanted to do was just set out a short chat between us, bearing in mind obviously everything Brexit related […]

A Football Squad Bonus Pool: An Example

April 5, 2019

By Daniel Geey and Courtney Bryan-Isaacs In addition to the specific bonuses in a player’s employment contracts, like appearance bonuses, players may also be paid a squad bonus. The squad bonus pool is an additional amount of money to be shared between the players at the end of a particular season, depending on the success […]

When is an Appearance not an Appearance?

February 8, 2019

By Daniel Geey and Courtney Bryan-Isaacs Over the years, I’ve been asked to review a number of football player employment contracts. This blog sets out why the definition of appearance can be one of the most important contract definitions for clubs, players and agents to consider. Footballer Contract The commercial terms of an employment contract […]

Image Rights: Salah and the Egyptian Football Association

May 1, 2018

Here are a few brief thoughts on the Salah/ Egyptian FA image rights issue that has been reported over the last week. The issue relates to Salah’s image used by the Egyptian FA with its commercial partners. It is believed the Egyptian FA have a partnership deal with mobile network WE (among others) & Salah’s […]

To gamble or not to gamble: 10 key issues when negotiating sports sponsorship deals with betting partners

March 15, 2018

By Jonny Madill As the new Premier League season explodes into life in the midst of the competition’s 25th anniversary, it’s worth noting that no fewer than 9 of this season’s 20 top flight clubs have front-of-shirt sponsorship deals with brands in the gambling industry. Everton’s deal with African betting company SportPesa, Swansea City’s deal with […]

The Final Day Conundrum

July 8, 2017

By Adam Lovatt, Omar Chaudhuri and Daniel Geey This time last year, we wrote a blog on the Premier League fixture list and a few curious anomalies. You can read our original post here. Our original conclusions related to the top five teams in the league (Manchester United, Manchester City, Arsenal, Chelsea and Liverpool) since […]

Small Gestures make a Big Difference

May 26, 2017

The power of sport to inspire is fantastic to see. I wanted to share two very small examples of where small gestures have made big differences. Over the winter period, we teamed up with Puma, Hector Bellerin and B-Engaged. Puma donated huge boxes of football boots and we distributed them to Noah’s Ark Kids Hospice […]

A Red, White and Blue Brexit

May 11, 2017

In the post-Brexit referendum aftermath, there has been plenty of speculation as to its impact on particular industries including sport and football in particular. My previous pre-Brexit referendum blog, I set out what the implications may be for a Brexit vote. Almost a year on, I provide some high level thoughts on the next step […]