The Changing Game: Done Deal Extract

July 17, 2019

This is the introduction extract from my football industry book Done Deal. How we consume football has changed dramatically over the years. WhenI was growing up in the 1980s, watching live football was a novelty. Onlythe occasional game was broadcast on television and, in contrast to today,few column inches were devoted to football. This meant […]

Recent Podcasts

July 12, 2019

With my book Done Deal published in January, it’s been a great opportunity to appear on a few fantastic podcasts in 2019. I wanted to put them all in one place for anyone to listen to. I’ve chatted to the brilliant co-owner of the GOAT Agency, Harry Hugo here I sat down to discuss Liverpool […]

Football Talks

July 10, 2019

Over the summer and autumn, I will be speaking at a number of fantastic events in London, Geneva, Miami, Mumbai and Jersey. I thought I would highlight a few of the talks and courses that may be of interest: Jumpers for Goal Posts Festival: I’ll be speaking on the Future of Football in London on […]

Social Media Content: Sports Stars Be Warned

June 17, 2019

By Daniel Geey and Chris Paget, Partners in the Sheridans Sports Team Introduction Some readers will have never of heard of KSI, Zoella or DanTDM but each has huge online followings and have forged lucrative careers and brand associations especially across YouTube and Instagram as social media ‘influencers’. Many of the benefits of social media […]

But who actually pays football agents?

April 30, 2019

Now, it may sound simple enough to suggest that an agent gets acommission of 5% – or, if they are lucky, 10%. The difficult part to explain is usually who pays the agent. You’d think it would be the player, right?Wrong. The majority of Premier League and top-end Football League transfersinvolve the buying club paying […]

Brexit and Football (Again..)

April 29, 2019

Brexit Podcast Transcript between Daniel Geey and Owen Jones Recorded on 11 April 2019 DG: This is a chat between Daniel Geey of Sheridans Sports Team and Owen Jones, Head of the Immigration Team. What we wanted to do was just set out a short chat between us, bearing in mind obviously everything Brexit related […]

A Football Squad Bonus Pool: An Example

April 5, 2019

By Daniel Geey and Courtney Bryan-Isaacs In addition to the specific bonuses in a player’s employment contracts, like appearance bonuses, players may also be paid a squad bonus. The squad bonus pool is an additional amount of money to be shared between the players at the end of a particular season, depending on the success […]

When is an Appearance not an Appearance?

February 8, 2019

By Daniel Geey and Courtney Bryan-Isaacs Over the years, I’ve been asked to review a number of football player employment contracts. This blog sets out why the definition of appearance can be one of the most important contract definitions for clubs, players and agents to consider. Footballer Contract The commercial terms of an employment contract […]

Image Rights: Salah and the Egyptian Football Association

May 1, 2018

Here are a few brief thoughts on the Salah/ Egyptian FA image rights issue that has been reported over the last week. The issue relates to Salah’s image used by the Egyptian FA with its commercial partners. It is believed the Egyptian FA have a partnership deal with mobile network WE (among others) & Salah’s […]

To gamble or not to gamble: 10 key issues when negotiating sports sponsorship deals with betting partners

March 15, 2018

By Jonny Madill As the new Premier League season explodes into life in the midst of the competition’s 25th anniversary, it’s worth noting that no fewer than 9 of this season’s 20 top flight clubs have front-of-shirt sponsorship deals with brands in the gambling industry. Everton’s deal with African betting company SportPesa, Swansea City’s deal with […]